That’s unfortunate because creating software can be a really satisfying and profitable online business. It scales well, the barriers to entry are low and you don’t need to keep any stock like you would with a physical product.
But if you’ve never built any software yourself before, the path can be a tough road to travel.
Especially, without any guidance.
This is where Software Secrets comes in. Software Secrets is the latest product in the ClickFunnels ecosystem and is a full-blown book and training course that teaches you how to create software products.
In this Software Secrets review, I’m going to deep dive into all the parts of this training system, and help you figure out whether the product is right for you.
What is Software Secrets?
As I mentioned above, Software Secrets is a complete training system for learning how to create successful software products.
More specifically, a software you can build an entire business around and charge recurring income for it. The main focus of the training is on building web-based similar to say ConvertKit or LeadPages.
It was created by Garrett Pierson and Scott Brandley and is being marketed by Russell Brunson under the ClickFunnels product umbrella. Both Garrett and Scott have run highly successful software businesses, and this course is basically their training where they share their process and experiences on creating software with you.
As partners, they’ve created TrustGuard, CartRocket, RhinoSupport, and ShopperApproved among others. In 2016, ShopperApproved ranked #192 on the Inc 5000, growing 1938.91% to $2.7 million in revenue.
Keep in mind that this is not a course for teaching you how to program. In fact, no programming knowledge is required at all.
Instead, this course is all about how to come up with your own software idea, validate it, mock it up, and hire designers and developers to help you bring your software to life. And then lastly, how to market it so it can actually make money.
If this sounds like something you want to do then read on. Otherwise, don’t bother reading the rest of this review as Software Secrets is not for you.
The Software Secrets Book
You can actually order the physical book for $27 plus shipping and handling.
However I purchased the full Software Secrets bundle directly, so I didn’t get a physical copy of the book. Instead, I got access to the PDF version of it. And if you are into audiobooks, you can listen to the audio version which is included as well.
The book is written by Garrett and Scott and is a very quick read. It’s only 114 pages long and I read it the first time through in a couple of hours.
Probably the most important section of the book is the 2nd chapter which is about coming up with your software idea. Here you’ll learn the 7 Key Criteria for Software Success and how to come up with and validate your idea.
If you can’t come up with an idea that you’re passionate about, then you don’t need to waste time with the rest of the book or course. Everything rests on coming up with a great idea.
Once you have your idea, then it’s time to get your software built.
This is where Garrett and Scott share their 12 steps to Building Successful Software. This is the meat of the book.
As someone who has tried building and selling software in the past, I found this part to be extremely valuable. If you haven’t had experience creating software before, it would be easy to do these steps out of order. And that’s where a lot of software projects fail.
I won’t give away everything in the book…but the key takeaway is. Design first and program last.
The 12 steps are broken down into great detail. You’ll learn the importance of whiteboarding your ideas, create wireframes, and hire the right designers and programmers. Garrett and Scott include links to videos where they show examples of how they did certain things for their own software.
A lot of these steps are explained in the context of using the Software Funnels software. However, the software is not required and there are both free and paid services that you can use to handle these steps yourself.
Will the Software Secrets book work for me?
That depends. Are you ready to take action?
Don’t expect this book to be a magic bullet. It’s not going to come up with a software idea for you.
And if you don’t have a budget to pay for designers or programmers, then you’re probably out of luck. Unless you’re willing to hustle and follow some of the alternative funding ideas mentioned.
But if you have always wanted to create and sell your own software? Then this book is great.
It’s not going to guarantee success. But it’s going to give you the guidance necessary to limit your mistakes, make the right hiring decisions, and take the proper steps to get a software built to launch.
If this is you, then for $27, this book is a steal.
Is the full Software Secrets Bundle Worth it?
For some people, the Software Secrets book is enough to get started. Everything inside the Masterclass is based on the information contained in the book. If you’re someone that likes learning on your own and don’t need a lot of guidance then the book will work just fine.
You don’t need Software Funnels either. All the features it provides like whiteboarding, wireframing, team chat, project management can all be handled by separate services. It’s just that they won’t be all integrated together in a single app, which is both good and bad.
For those that want a little more hand-holding and examples, then the Masterclass will prove very helpful in your software creation journey. Yes, the price tag looks steep initially, but if you were to pay to attend a live 3-day workshop covering the same material, you would pay a lot more than that.
Keep in mind, that getting your dream software built will cost quite a bit of money no matter what. But by going through this training, you’re learning through experts who have gone through the process before and will help you limit your mistakes.
And that’s worth more than $2k in my opinion.